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Call of Duty MW3 Launch London

Green Screen UK were delighted to be called back by Activision for yet another video game launch, this one the biggest we have worked on to date. Plus we were also asked to facilitate two locations, the main being the celebrity launch in Old Billingsgate and the second at Game Oxford Street for the public launch.

For the celebrity launch we installed a blue/green screen photo studio with full spec professional studio lighting, party guest were able to put on a full soldiers outfit complete with replica assault riffle. They were then photographed against blue screen and immediately super imposed into the poster artwork for the game. Their photo was instantly printed to allow them to take away a free memento/souvenir, plus the files were instantly emailed to them. People immediately uploaded their profile photo on to Facebook creating an instant viral for the brand.

As always people love a free photo and especially the experience of playing a character with uniform, the queue for the free photo started as soon as the doors opened and didn’t go down. We still had people coming for photos as the venue was closing.

Thanks to all the team at NJ Live and Activision this was another highly successful event.


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